Do you know how much wasted water is produced in one pair of jeans production? Do you know octopus is already the seafood in danger in our mother earth? Do you know how many wastage does a line of beauty products trigger?
I’m not going to step into the heavy topic today, however, I’ve been inspired by a recent campaign held by Kin Hong Festival 2017 to promote sustainable seafood in Hong Kong, as well as, the increasing brand and trend messages some fashion brands are delivering. Sustainable is not a word easily to be interpreted, personally, I take it as a positive word for something related to long term and future, it can be for anything and even the intangible thoughts – actually, it’s a way of thinking and lifestyle – all physical activities are lead by your attitude.
I’ve been invited to Kin Hong Festival media conference held in Grand Hyatt earlier, where I’ve told Octopus is actually already a kind in danger under the over-fishing and improper sea-fishing method. I’ve remembered one documentary of improper fishing before, when they use the huge net for sea-fishing, they’ve pulled up and captured everything in the sea water, above and under the sea bed – basically catching whatever they need or not, destroying the living environment and leaving it as an under-water desert. It sounds like burning the burning land! Sustainable seafood is a campaign to systematically track seafood sources, supervise licensed seafood farm and the whole supply chain until from the sea to your table. It’s preventing improper fishing, over-fishing, and controlling the proper farming standard (different from “organic” concept) and make sure everything is trackable. The trade pricing is relatively equal and many restaurants in Hong Kong has been in the program! I was also invited to one of the joined restaurants, A.O.C Eat & Drink, the other night with a very nice presentation of seafood and fish dinner by Chef Stephen Guillas. It’s a very interesting French bistro in the back-lane of Wanchai, but unexpectedly, it’s full house in a random workday night! Reasonable wine price and quality wine-friendly food are the main reasons for its reputation, and the French chef is honestly lovely with his passion into French-Asian creations.
If you are in track of some high-street brands, you’ve probably noticed the big step those big brands have taken towards sustainable clothing lines. It’s not yet a big success, but we should thank to those big players to take the brave leads. Carbon, energy, waster, water, environment are all potentially impacted areas if a bad production management happens to a fashion industry. Take beauty product, a great amount of water, paper and other resources are consumed in the production. Think about the non-natural ingredients are being used in the production of beauty and clothes products, whether they could be probably “absorbed” by the natural after disposal is no doubt a big problem. The leading brands are moving forward including high fashion, fast fashion and even boutique new-comers. I’ve selected Zara and Reformation from my list, which I personally feel amazed by the brand power as well as the independent spirit.
“Big brother” – Zara – materials, production process, packaging and store recycling – probably the most needed to realise sustainable duties is fast fashion industry! Read their labels and you might start to have one more criteria when making the shopping decision.
“LA hit” – Reformation and their latest jeans campaign is featured with sustainable concept. I am absolutely obsessed with their elegant, smart, sexy, chic designs and plus a satisfaction of knowing how much contribution you’ve made to sustainable living! Remember to check their calculation for your contribution every time.
Hope you enjoy reading 🙂